About TourTruth
TourTruth was created with a simple mission: to help travelers find the best tours and activities without wading through inflated ratings and pay-to-play rankings.
Our Story
After years of traveling and being disappointed by tours that didn't live up to their online ratings, our founders decided to create a solution. They noticed a pattern: tour ratings across popular booking platforms were consistently inflated, with nearly every tour rated above 4.5/5 stars. This made it almost impossible for travelers to distinguish between truly exceptional experiences and mediocre ones.
TourTruth was born from this frustration. We developed a proprietary algorithm that aggregates reviews from multiple sources, normalizes the ratings, and presents them on a clear 10-point scale. Our system identifies patterns in reviews to highlight genuine pros and cons, giving travelers a more accurate picture of what to expect.
Our Difference
Unlike other platforms, we:
- Never accept payment for better rankings - Tour operators cannot pay to improve their position or ratings
- Aggregate from multiple sources - We don't rely on a single review platform
- Normalize ratings - Our 10-point scale provides more nuance than the typical 5-star system
- Highlight both pros and cons - We believe in balanced, transparent information
- Focus on user experience - Clean design, easy navigation, and no clutter
Our Mission
We believe that travel experiences should be exceptional, and finding the right tour shouldn't require hours of research. Our mission is to become the most trusted source for tour information, helping travelers quickly identify the best options for their needs and preferences.
By providing transparent, unbiased information, we aim to elevate the entire tour industry, encouraging operators to focus on quality experiences rather than marketing tactics.
Join Us
We're just getting started on our journey to transform how travelers find and book tours. We welcome your feedback and suggestions as we continue to improve our platform.