TourTruth blog

Analysis for travelers who do not trust a suspiciously perfect 4.8

We publish data-backed breakdowns on tour ratings, booking-platform incentives, price gaps, and how TourTruth turns noisy marketplace signals into something more useful.

Ratings integrity

Why Tour Ratings Are Broken - And How We Fix Them

Most tours look like 4.8-star experiences. Here is why platform ratings get inflated, why cross-platform comparisons still fail, and how TourTruth normalizes 1.9 million reviews into a more honest score.

March 29, 20266 min read

Read the article

Illustration showing inflated platform tour ratings being normalized into a more trustworthy score