Research

TourTruth collects the ratings, review counts and prices of 57,227 tours in 324 cities in 4 countries, from 7.2 million reviews. These studies use that data to answer one question: can you trust what tour booking sites show you? Every figure updates weekly.

• Tour Rating Inflation Index

  62.2% of Viator tours are rated 4.8 stars or higher. Rating inflation by city and tour type, with a CSV download.

• Viator vs GetYourGuide: same tours, different prices

  630 tours sold on both sites compared: 26% differ in price by 10% or more.

• Is Viator legit?

  What Viator is, how its ratings behave, and how to pick a tour there.

• Is GetYourGuide legit?

  The same questions for GetYourGuide.

Writing about online reviews or travel prices? The press page has key figures and contact details. All data is free to use with credit.