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London Attraction Pass

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  • London, United Kingdom
  • Updated November 2, 2026

Choose 2 to 7 London attractions, then explore at your own pace with a digital pass valid for 30 days after first use.

About this tour

Shape your London visit around the sights and experiences you care about with a flexible attraction pass. Choose 2 to 7 options from a selection of 21+ attractions, with choices that can include the Tower of London, Kensington Palace, the London Eye, Madame Tussauds, and a Harry Potter tour. The London Attraction Pass also offers options such as a 24-hour hop-on hop-off bus tour, a guided bike tour, the London Dungeon, and a Thames River Cruise.

After booking, open your digital pass and select the attractions included in your purchase. Check which experiences need advance reservations, then explore at your own pace. The pass activates when you visit your first attraction and stays valid for 30 days, giving you room to spread out your plans. Pass holders can choose different attractions, making it easier to match varied interests within a group. Pick your London highlights and start planning your own city adventure with the London Attraction Pass.

Highlights

  • Choose 2 to 7 attractions from a selection of 21+ London sights
  • Visit landmarks such as the Tower of London, Kensington Palace, and the London Eye
  • Add experiences including a Harry Potter tour, Madame Tussauds, or a river cruise
  • Plan at your own pace with a pass valid for 30 days after first use
  • Pick different attractions for each pass holder

What's included

Included

  • London Flex Pass for 2 to 7 attractions from 21+ sights, depending on booking
  • 24-hour hop-on hop-off bus tour with audio guide option
  • London Eye option
  • Guided London bike tour option
  • The London Dungeon option
  • 24-hour Thames River Cruise option
  • Harry Potter tour option

Not included

  • Public transportation
  • Attractions not selected with the pass

Ratings on each provider

The ratings and review counts each booking site shows for this tour.

Important information

  • Wheelchair accessible
  • Infants and small children can ride in a stroller
  • Infants must sit on an adult's lap
  • Public transportation options are available nearby
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  • Suitable for all physical fitness levels
  • After booking, Turbopass emails a link to your digital London Flex Pass
  • Select the attractions included in your booking and check which require advance reservations
  • Choose a first-use date when purchasing; the pass activates at the first attraction visited and remains valid for 30 days

Frequently asked questions

How many attractions can I visit?

Choose 2 to 7 attractions from a selection of 21+ sights, depending on your booking.

When does the pass become valid?

The pass activates when you visit your first attraction and remains valid for 30 days.

Do attractions require reservations?

Some attractions require advance reservations. Check the requirements after opening your digital pass.

Can each pass holder choose different attractions?

Yes. Each pass holder can select different attractions.

How do I access my pass?

After booking, Turbopass emails you a link to your digital London Flex Pass.

How this score is calculated

This tour has no TourTruth score yet: Viator doesn't show a usable rating for it. It gets a score as soon as a provider lists one.

How the score works
  • Each provider rating is turned into a percentile: the share of that provider's ratings it beats, weighted by review counts.
  • Listings on different providers are combined in proportion to their review counts.
  • Tours with few reviews are pulled toward the average until more reviews come in, so a handful of perfect reviews can't top the list.
  • The result is shown from 0 to 10. Tours without a usable provider rating are not scored.

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