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London Custom Tour with Private Guide 7 hr

TourTruth score 7.3 out of 10

AverageTop 37% in London

3 reviews · Rated on 1 provider · How we score

  • London, United Kingdom
  • 7 hrs
  • Updated November 2, 2026

Explore London your way on a private, full-day tour tailored to your interests, with a local guide, public transit, and hotel pickup.

About this tour

See London through your own interests on a private, full-day tour shaped around food, fashion, history, or whatever draws you to the city. With a local guide, explore famous landmarks and uncover quieter corners while getting recommendations that can help you make the most of your stay.

Your itinerary is customized in advance over the phone, then unfolds on foot and by public transportation, including the metro and bus. Meet conveniently in your hotel lobby and spend the day with a private guide who can adapt the experience to your preferences. The sample itinerary is only a starting point, so the day can be tailored to you. A private car can be added for an extra fee; lunch and museum or monument admission fees are not included.

Choose this London Custom Tour with Private Guide for a flexible way to experience the city at your own pace. Book your day and let your interests lead the way.

Highlights

  • Shape a full day around your interests, from food to fashion and history
  • Explore iconic landmarks and lesser-known local spots with a private guide
  • Travel on foot and by public transportation
  • Get insider recommendations tailored to your stay

What's included

Included

  • Public transportation by metro and bus
  • Personalized tour
  • Hotel pickup
  • Private guide

Not included

  • Lunch
  • Museum or monument fees
  • Private car upgrade

Ratings on each provider

The ratings and review counts each booking site shows for this tour.

Important information

  • Wheelchair accessible
  • Infants and small children can ride in a stroller
  • Service animals allowed
  • Specialized infant seats available
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  • Public transportation options are nearby
  • Suitable for all fitness levels
  • This is a walking tour; a private car is available for an extra fee
  • The sample itinerary is only an example

How this score is calculated

This score is based on one provider. Viator rates it 5.00 from 3 reviews. We place that rating among all Viator ratings and weight it by its review count. If the tour is found on another provider later, both ratings are combined.

How the score works and rating distribution in London
  • Each provider rating is turned into a percentile: the share of that provider's ratings it beats, weighted by review counts.
  • Listings on different providers are combined in proportion to their review counts.
  • Tours with few reviews are pulled toward the average until more reviews come in, so a handful of perfect reviews can't top the list.
  • The result is shown from 0 to 10: this tour scores 7.3. Top 37% in London means it ranks in the top 37% of tours in London by this score.

Provider rating distribution in London

How many tours in London have a provider rating at or below each value. The dashed line is this tour.

  • Viator

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