TourTruth score 9.5 out of 10
London British Museum Guided Tour 2.5 hr
Top 1% · 2 hrs 30 min · 1,163 reviews
from US$120
1 provider
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London Illusion Museum
TourTruth score 6.0 out of 10
Average
297 reviews · Rated on 1 provider · How we score
- London, United Kingdom
- Updated November 2, 2026
Explore 80+ interactive illusions at Twist Museum on Oxford Street, from the mind-bending Ames Room to playful photo moments.
About this tour
See London from a fresh perspective at Twist Museum, an interactive illusion experience on iconic Oxford Street. With more than 80 exhibits created by artists and neuroscientists, this self-guided visit invites you to question what your eyes tell you and make the most of every photo opportunity.
Wander freely through rooms designed to bend perception. Watch yourself shrink or grow in the Ames Room, dine alongside your clones, and step into a world of shifting color. Each installation offers a hands-on way to explore how the mind interprets what it sees, whether you’re visiting with family, friends, or a partner. Your admission includes access to the whole museum, so you can explore at your own pace and revisit the exhibits that surprise you most.
Twist Museum has welcomed more than one million visitors from around the world. Make time for this playful stop in the heart of London and discover how many perspectives you can find. Book your London Illusion Museum visit and see what catches your eye.
Highlights
- Explore more than 80 interactive illusion exhibits
- Step into the mind-bending Ames Room
- Dine with your clones and play with changing colors
- Capture playful photo keepsakes
What's included
Included
- Entrance and free-roam access to the whole museum, with 80+ exhibitions
Not included
- Optional add-on events
Ratings on each provider
The ratings and review counts each booking site shows for this tour.
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View on ViatorViator
4.66 / 5 · 297 reviews
Important information
- Wheelchair accessible throughout, including transportation options
- Infants and small children may ride in a pram or stroller
- Service animals are allowed
- Public transportation options are available nearby
- Suitable for all physical fitness levels
How this score is calculated
This score is based on one provider. Viator rates it 4.66 from 297 reviews. We place that rating among all Viator ratings and weight it by its review count. If the tour is found on another provider later, both ratings are combined.
How the score works and rating distribution in London
- Each provider rating is turned into a percentile: the share of that provider's ratings it beats, weighted by review counts.
- Listings on different providers are combined in proportion to their review counts.
- Tours with few reviews are pulled toward the average until more reviews come in, so a handful of perfect reviews can't top the list.
- The result is shown from 0 to 10: this tour scores 6.0.
Provider rating distribution in London
How many tours in London have a provider rating at or below each value. The dashed line is this tour.
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4.0
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- Viator
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