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London Private Guided Shopping Experience

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  • London, United Kingdom
  • Updated November 2, 2026

Browse more than 160 designer retailers and find discounts of up to 70% on a private shopping trip from London to Bicester Village.

About this tour

Escape the city for a day of designer shopping at Bicester Village, an outlet destination just outside London. This private guided shopping experience takes you to a village of more than 160 retailers, where selected brands offer discounts of up to 70% off retail prices.

Browse names such as MaxMara, Hugo Boss and DKNY, then pause at cafes and restaurants including Farmshop and Villandry Grand Café. Bicester Village also offers currency exchange for more than 40 currencies, along with services and amenities such as free Wi-Fi, a children’s play area, valet parking, worldwide courier service and hands-free shopping. Private transportation, bottled water and sampled local treats are included. Meet your guide in central London by the statue of Sir Winston Churchill; if Parliament Square is closed or hosting an event, the meeting point moves to the London Eye’s main exit gate.

Make room in your itinerary for a relaxed retail escape. Book this London private guided shopping experience and spend the day discovering Bicester Village at your own pace.

Highlights

  • Browse more than 160 luxury retailers at Bicester Village
  • Shop designer brands with discounts of up to 70%
  • Take a break at the village’s cafes and restaurants

What's included

Included

  • Private transportation
  • Bottled water
  • Air-conditioned vehicle
  • Fuel surcharge
  • Local treats offered as samples during the tour
  • Parking fees

Not included

  • Gratuities
  • Lunch

Ratings on each provider

The ratings and review counts each booking site shows for this tour.

Important information

  • Infants must sit on an adult’s lap
  • Specialized infant seats are available
  • Service animals are allowed
  • Strollers and prams are permitted
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  • Wheelchair-accessible transportation and surfaces are available
  • Suitable for all fitness levels
  • Meet by the statue of Sir Winston Churchill in front of the Houses of Parliament; if Parliament Square is closed or hosting an event, meet at the main exit gate of the London Eye

How this score is calculated

This tour has no TourTruth score yet: Viator doesn't show a usable rating for it. It gets a score as soon as a provider lists one.

How the score works
  • Each provider rating is turned into a percentile: the share of that provider's ratings it beats, weighted by review counts.
  • Listings on different providers are combined in proportion to their review counts.
  • Tours with few reviews are pulled toward the average until more reviews come in, so a handful of perfect reviews can't top the list.
  • The result is shown from 0 to 10. Tours without a usable provider rating are not scored.

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