TourTruth score 7.1 out of 10
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Lahaina Chocolate Factory Tour 90 min
TourTruth score 8.9 out of 10
Very goodTop 9% in Maui
177 reviews · Rated on 2 providers · How we score
- Maui
- 1 hr 30 min
- Updated November 2, 2026
Go behind the scenes at Lahaina’s Ku’ia Estate Chocolate Factory, taste chocolate from bean to bar, and take home a $25 gift card.
About this tour
Discover how Maui chocolate goes from bean to bar on a 90-minute visit to the Ku’ia Estate Chocolate Factory in Lahaina. Led by founder and CEO Dr. Gunars Valkirs, this guided walk through the factory reveals the steps behind chocolate production, from cacao processing to finished bars.
Taste samples from stages of manufacturing that are not otherwise available to the public, then enjoy seven finished chocolate squares: three made with Maui-grown chocolate and four of your choice. Each participant also receives a $25 gift card to use in the factory store or on the website. Covered parking is available on site, and the experience is wheelchair accessible. Closed-toe shoes are recommended.
Guests 21 and older can add alcoholic beverage pairings for an extra charge with valid photo ID; other drinks and snacks are also available to purchase. Come curious, follow the craft from bean to bar, and savor a closer look at Lahaina’s chocolate-making story.
Highlights
- Follow chocolate’s journey from bean to bar with the factory’s founder
- Taste samples from different stages of chocolate production
- Enjoy seven finished chocolate squares, including Maui-grown chocolate
- Receive a $25 gift card for chocolate purchases
What's included
Included
- Guided tour of the Ku’ia Estate Chocolate Factory
- Chocolate tasting
- $25 gift card for each participant
- Free covered parking on the Kupuohi Street side of the building
Not included
- Alcoholic beverage pairings, available for an additional charge to guests 21+ with valid photo ID
- Additional beverages and snacks available for purchase
- Hotel pickup and drop-off
Ratings on each provider
The ratings and review counts each booking site shows for this tour.
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View on ViatorViator
4.95 / 5 · 171 reviews
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View on GetYourGuideGetYourGuide
5.00 / 5 · 6 reviews
What reviewers mention
Themes that come up most in this tour's reviews.
Often praised
Important information
- Minimum age is 6 years
- Closed-toe shoes are recommended
- Wheelchair accessible; all areas and surfaces are accessible
- Public transportation options are available nearby
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- The production facility is nut-free
- Dark chocolate is 100% dairy-free
- Guests must be 21+ with valid photo ID for alcoholic beverage service
- Meeting point is at the corner of Ulupono and Kupuohi Street; covered parking is on site
Frequently asked questions
How long is the experience?
The factory experience lasts 90 minutes.
What is included in the tasting?
Taste samples from different stages of production, three squares of Maui-grown chocolate, and four additional squares of your choice.
Is there an age requirement?
The minimum age is 6 years. Alcoholic beverage service is available only to guests 21+ with valid photo ID.
Is the factory wheelchair accessible?
Yes. The experience is wheelchair accessible, and all areas and surfaces are accessible.
Are drinks included with the tasting?
Beverage pairings are available for an additional charge. Additional beverages and snacks can also be purchased.
How this score is calculated
This tour scores 4.95 on Viator and 5.00 on GetYourGuide. Ratings on these sites cluster near the top of the 5-star scale, so we compare each one with all other ratings on the same site before combining them.
How the score works and rating distribution in Maui
- Each provider rating is turned into a percentile: the share of that provider's ratings it beats, weighted by review counts.
- Listings on different providers are combined in proportion to their review counts.
- Tours with few reviews are pulled toward the average until more reviews come in, so a handful of perfect reviews can't top the list.
- The result is shown from 0 to 10: this tour scores 8.9. Top 9% in Maui means it ranks in the top 9% of tours in Maui by this score.
Provider rating distribution in Maui
How many tours in Maui have a provider rating at or below each value. The dashed line is this tour.
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- GetYourGuide
- Viator
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